Most internet users do not seem to think much about the size and scope of their digital footprint. Fully 60% say they are not worried about how much information is available about them online. The youngest and oldest internet users express the most laissez-faire attitude about their personal information online.

Similarly, the majority of online adults (61%) have not taken steps to limit the amount of information that can be found about them online. Just 38% say they have taken steps to limit the amount of online information that is available about them. Overall, those who are more aware of their online presence are more likely to restrict access or limit the information available about them in some way. Looking at those who have searched for information about themselves online, for instance, 46% have taken steps to limit the information available about them, compared with just 32% of non-self-searchers.