Online News: For many home broadband users, the internet is a primary news source

Part 5. Online News Preferences: Topics and Delivery

News topics users pursue in cyberspace

The internet offers choice in variety of topics in addition to choice in numbers of news sites. Our December 2005 survey not only asked internet users a general question of whether they get news online, but also asked them about six different kinds of news available online. The table below shows that internet users have a wide range of online news interests. A strong majority (81%) have gotten news about at least one variety of news asked about and more than half have sought out three types of news topics online. Broadband users, unsurprisingly, seek out a greater variety of news topics online and indeed half have explored four of the six topics at an online news site.

News topics

Once again, the high-powered users are most fully engaged with a range of news topics online. Nearly all (97%) have gotten news about one topic online, and approaching half (45%) have gotten news about at least five of the topics. With respect to specific topics:

  • 79% of the broadband elite have gotten news about politics and public affairs online (a 28 percentage point advantage over remaining broadband users);
  • 73% have gotten news about science and technology online (a 30 point margin over remaining broadband users);
  • 73% have gotten news about entertainment (a 25 point margin over remaining broadband users).
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Copyright 2012 Pew Internet & American Life Project

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.