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Overview

Recent research from the Pew Internet & American Life Project shows that, as more Americans come online, more rely on the internet for important health information. Many Americans are deepening their connections to the internet, whether for entertainment or to help a loved one through a crisis. And though the audience for the latest DVD may be larger than the audience for clinical trial information, the impact on someone’s life in the latter case may be dramatically different in scale. Fully 58% of those who found the internet to be crucial or important during a loved one’s recent health crisis say the single most important source of information was something they found online.

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DATA POINT

25%

the percentage of cell owners who, during the 2011 holiday season, used their phone inside stores to gather price comparisons

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Copyright 2013

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.