Most bloggers post infrequently.

While many of the most popular blogs on the internet post material frequently, even multiple times per day, the majority of bloggers do not post nearly so often.⁹ One-quarter of bloggers post one to two days a week, and about one in seven bloggers (15%) post three to five days a week. Twenty-eight percent of bloggers say they post new material to their blog every few weeks. About one in five bloggers (19%) post every few weeks or less often.

In our sample, 13% post daily or more frequently. Bloggers who have had a personal website in the past are more likely to post material daily to their blog, as are bloggers who report higher than average levels of blog traffic.   

Seven in ten bloggers post when inspiration strikes, not on a set schedule.

Most bloggers say they post to their blog when something inspires them. Fully 70% of bloggers only post when inspiration strikes, while 22% of bloggers usually update on a regular schedule. A lucky 4% of bloggers say that both options are true: Inspiration strikes on schedule. Another 4% say that neither mode describes their posting habits, or they were not sure.