A majority of bloggers (79%) have a high-speed connection to the internet at home and more than half are between 18 and 29 years old. By comparison, 62% of adult internet users have broadband at home and about one in five is under 30.⁵ This combination of broadband, youth, and interest in content creation translates into heavy media consumption among bloggers.

On a typical day, 84% of bloggers go online, a higher daily participation rate than the general population of home broadband users (78%) and other internet users age 18-29 (66%). Sixty-four percent of bloggers say they go online several times a day from home, outstripping both their high-speed counterparts and young internet users in the general internet user population. Thirty-nine percent of home broadband users and 34% of internet users age 18-29 go online several times a day. By comparison, 27% of all internet users go online from home several times a day.

There is no significant difference between bloggers and other internet users when it comes to frequency of use at work or other places. About four in ten internet users go online several times a day at work and a very small group (about 5%) goes online several times a day from someplace else, like an internet café or library. Interestingly, bloggers are less likely than the rest of the internet population to volunteer that they “never” go online from someplace else – 34% of bloggers vs. 55% of all internet users.