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The ease and appeal of blogging is inspiring a new group of writers and creators to share their voices with the world.

A national phone survey of bloggers finds that most are focused on describing their personal experiences to a relatively small audience of readers and that only a small proportion focus their coverage on politics, media, government, or technology. Blogs, the survey finds, are as individual as the people who keep them. However, most bloggers are primarily interested in creative, personal expression – documenting individual experiences, sharing practical knowledge, or just keeping in touch with friends and family.

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DATA POINT

61%

The percentage of adults who look online for health information.

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Copyright 2009

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.