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Since the dawn of the Web in the early 1990s, internet advocates have argued that one of the Web’s most powerful applications would be to open up new worlds to people and help them easily experience faraway places. A new survey by the Pew Internet & American Life Project finds that 45% of online American adults have taken advantage of this internet application and taken virtual tours of another location online. That represents 54 million adults who have used the internet to venture somewhere else. On a typical day, more than two million people are using the internet to take a virtual tour. Some of the most popular virtual tour destinations include museums, tourist and vacation locales, colleges and prep schools, real estate, historical exhibits, parks and nature preserves, public places such as the White House and the Taj Mahal, and hotels and motels.

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DATA POINT

23%

the percentage of adult internet users who have looked online to see how federal stimulus money is being spent

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Copyright 2012

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.