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Overview

The university audience gravitates toward entertainment, society and community. The university audience is often associated with its craving for music, movies and fashion. Not surprisingly, the top 20 shopping Web sites with the highest percentage of college visitors cater strongly to those three desires. College students are disproportionately likely to do online shopping at places where they can buy event tickets, sports and fitness gear, books, music, computer gear and health and beauty products.

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Copyright 2012

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.