Overview

While there has been strong growth, African-American adults still lag far behind their peers in other ethnic groups. This growth has been primarily driven by women, creating a notable gender gap that isn’t found in other ethnic user populations. Also, the African-American Internet population is younger, has more modest incomes and a higher proportion of users without college diplomas. When African-Americans go online, looking for information that is beneficial to their lives, like searching for a new job or place to live, is especially popular. Entertainment features online are also popular, which is most likely a result of the relative youthfulness of the African-American Internet population. Because of the relative inexperience of the average African-American user, the Web has not been fully integrated into his or her daily life. African-Americans are less likely to use the Internet on a daily basis and also spend less time online than their peers.