Ogilvy's Social Marketing practice and Georgetown University's Center for Social Impact Communication, an initiative of the Master in Professional Studies in Public Relations and Corporation Communications, will host a panel discussion to examine social media best practices in public health and social marketing.

The event will include a brief review of a new white paper, Using Social Media Platforms to Amplify Public Health Messages, developed under the Ogilvy/CSIS Social Marketing Fellowship, and a moderated discussion with panelists to further explore the topic.

PANELISTS:

Susannah Fox, Associate Director, Digital Strategy, Pew Research Center

Irfan Kamal, Social Media Evaluation Expert, Ogilvy Digital Influence Group

Marie Cocco, Director, National Communications Campaign for Tobacco-Free Kids

Jessica Kutch, Website Coordinator, Service Employees International Union

Joel Selzer, CEO and Co-Founder Ozmosis

Moderated by Jennifer Wayman, Executive Vice President/Director of Social Marketing at Ogilvy Washington and Alexandra Hughes, 2010 Social Marketing Fellow