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The presentation outlines three main groups, roughly aligned with the constituencies of a college or university website--teens/prospective students, current students and parents--and discusses the online nature, behaviors and beliefs of these groups. Also discussed are specific details about instant messaging, wireless Internet use and readiness, decision-making and regional differences in Internet Use. This presentation was tailored for the Lawlor Group Summer Seminar, an educational meeting of college and small university admissions and administrative professionals.

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DATA POINT

66%

the percentage of all American teens ages 12-17 who use their phones to send or receive text messages.

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Copyright 2010

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.