Hispanics and the Internet
7/25/2001 | 
Report | Tom Spooner Lee Rainie
By early 2001, half of all adult Hispanics who speak English had ever used the Internet, capping a year of remarkable growth. Hispanics users are active and enthusiastic users of the Internet on a daily basis. While they value email like almost all other Internet users, Hispanics in particular look to the Internet as a valuable source of information and news. At the same time, Hispanics users particularly enjoy the entertainment aspects of the Internet, like online music and online games. Meanwhile, online transactions, such as online shopping, are not engaged in with as much frequency as other users, due to the relative inexperience and youth of the Hispanic Internet user population. Hispanic users also were among those most likely to credit the Internet with improving their connections to family members and friends.
Other Demographics Resources
Memo | A Portrait of Early Adopters
Memo | China's Online Population Explosion
Report | Latinos Online
Memo | Are "Wired Seniors" Sitting Ducks?
Memo | Generations Online
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