Selected news stories about the Pew Internet Project and articles citing our data.
Pew Zeroes in on 'Web 2.0,' Sort Of
10/6/2006 | 
Coverage
Enid Burns , ClickZ.com, News
'"Web sites and software companies have embraced a number of "Web 2.0" approaches and technologies, and many marketers have jumped on the bandwagon. Yet while sites embracing "2.0" tenets such as distributed content creation have a clear growth advantage over last year's online businesses, even trendsetters can't agree on what exactly distinguishes the old Web from the new. Those are the conclusions of a report released by Pew Research Center using data from Hitwise.
Web 2.0 (define) is characterized by sites "utilizing collective intelligence, providing network-enabled interactive services" and "giving users control over their own data," according to the report. It also says these are not hard fast rules.
Sites embracing such concepts allow users to share their ideas through text, photo, video and audio. The report offers up Photobucket, where users can upload, tag, share and comment on photos, as one example of such a site. Photobucket's traffic has steadily increased, while "1.0" site Kodakgallery has idled.
"We do see that in a period of roughly the past two years, you can see these dramatic shifts where the share of traffic to a 1.0 site remains flat where the share of a 2.0 site starts to surge," said Pew Internet & American Life Project Senior Research Specialist Mary Madden."
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