Selected news stories about the Pew Internet Project and articles citing our data.
Search engine use is spiking, study reveals
11/21/2005 | 
Coverage
Michael Bazeley, San Jose Mercury News, Business
'"People are going onto the Internet to use search engines so often that it's closing in on e-mail as the top online activity, a new study has found.
E-mailing is still the top Internet activity among online adults, with 74 million of them -- or 52 percent -- saying they use e-mail on a typical day, according to a report released today by the Pew Internet and American Life Project and comScore Media Metrix.
But daily search engine use is growing faster, jumping 55 percent to 59 million people from June 2004 to September of this year. On an average day, 41 percent of online Americans use a search engine.
Several factors explain the quick rise in search activity, including the spread of high-speed Internet connections, also known as broadband, into more homes, said Pew Director Lee Raine. The ubiquity of broadband -- 70 percent of Internet users have access to it at work or home -- is prompting people to shift from using phone books and other offline information sources to the Web."
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