African-Americans and the Internet
10/22/2000 | 
Report | Tom Spooner Lee Rainie
While there has been strong growth, African-American adults still lag far behind their peers in other ethnic groups. This growth has been primarily driven by women, creating a notable gender gap that isn’t found in other ethnic user populations. Also, the African-American Internet population is younger, has more modest incomes and a higher proportion of users without college diplomas. When African-Americans go online, looking for information that is beneficial to their lives, like searching for a new job or place to live, is especially popular. Entertainment features online are also popular, which is most likely a result of the relative youthfulness of the African-American Internet population. Because of the relative inexperience of the average African-American user, the Web has not been fully integrated into his or her daily life. African-Americans are less likely to use the Internet on a daily basis and also spend less time online than their peers.
Other Demographics Resources
Memo | A Portrait of Early Adopters
Memo | China's Online Population Explosion
Report | Latinos Online
Memo | Are "Wired Seniors" Sitting Ducks?
Memo | Generations Online
Presentation:
Trends in Internet Adoption and Use
Report Coverage:
Data Set:
March 2000 Survey Data
Data Set:
April 2000 Survey Data
Data Set:
May-June 2000 Survey Data
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