Robo-calls in the 2006 campaign
12/20/2006 | 
Memo | Lee Rainie
Nearly two-thirds of registered voters (64%) received recorded telephone messages in the final stages of the 2006 mid-term election. These so-called “robo-calls” were the second most popular way for campaigns and political activists to reach voters, trailing only direct mail as a key tool of political communication. Some 71% of registered voters got direct mail campaign solicitations, while 24% received phone calls from real human beings urging their vote for a particular candidate, 18% were visited at their homes, and 14% received email solicitations.
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