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May 11, 2008
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Family, Friends & Community

The Internet’s Growing Role in Life’s Major Moments

4/19/2006 | MemoReport  | John Horrigan Lee Rainie

The internet has become increasingly important to users in their everyday lives. It is also the case that for many of online Americans, the internet has become a crucial source of information at major moments and milestones in their lives. Our surveys show that 45% of internet users, or about 60 million Americans, say that the internet helped them make big decisions or negotiate their way through major episodes in their lives in the previous two years. To explore this phenomenon, we fielded the Major Moments Survey in March 2005, that repeated elements of an earlier January 2002 survey. Comparison of the two surveys revealed striking increases in the number of Americans who report that the internet played a crucial or important role in various aspects of their lives. Specifically, we found that over the three-year period, internet use grew by:

  • 54% in the number of adults who said the internet played a major role as they helped another person cope with a major illness. And the number of those who said the internet played a major role as they coped themselves with a major illness increased 40%.
  • 50% in the number who said the internet played a major role as they pursued more training for their careers.
  • 45% in the number who said the internet played a major role as they made major investment or financial decisions.
  • 43% in the number who said the internet played a major role when they looked for a new place to live.
  • 42% in the number who said the internet played a major role as they decided about a school or a college for themselves or their children.
  • 23% in the number who said the internet played a major role when they bought a car.
  • 14% in the number who said the internet played a major role as they switched jobs.

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