Examining what people do online as they look for information, communicate with others, make transactions, and entertain themselves.
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Mobile Access to Data and Information
3/5/2008 | 
Memo | John Horrigan
62% of all Americans are part of a wireless, mobile population that participates in digital activities away from home or work.
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Online Shopping
2/13/2008 | 
Report | John Horrigan
Most online Americans view online shopping as a way to save time and a convenient way to buy products, but most also express discomfort about sending personal or credit card information over the internet
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Increased Use of Video-sharing Sites
1/9/2008 | Memo | Lee Rainie
48% of internet users have been to video-sharing sites such as YouTube and the daily traffic to such sites on a typical day has doubled in the past year.
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Information Searches That Solve Problems
12/30/2007 | Report | Leigh Estabrook Evans Witt Lee Rainie
There are several major findings in this report. One is this: For help with a variety of common problems, more people turn to the internet than consult experts or family members to provide information and resources.
Another key insight is that members of Gen Y are the leading users of libraries for help solving problems and in more general patronage.
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Teens and Social Media
12/19/2007 | Report | Amanda Lenhart Mary Madden Alexandra Rankin Macgill Aaron Smith
More teens are creating and sharing material on the internet. And 28% of online teens have blogs, up from 2004. Blogging growth is almost entirely fueled by girls. A subset of teens -- super communicators -- rise as email fades as a communication tool for teens.
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Digital Footprints
12/16/2007 | Report | Mary Madden Susannah Fox Aaron Smith Jessica Vitak
Internet users are becoming more aware of their digital footprint; 47% have searched for information about themselves online, up from just 22% five years ago.
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Hobbyists Online
9/19/2007 | Memo | Maggie Griffith Susannah Fox
83% of online Americans say they have used the internet to seek information about their hobbies and 29% do so on a typical day.
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Online Video
7/25/2007 | Report | Mary Madden
The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped to pave the way for mainstream audiences to embrace online video viewing. Fifty-seven percent of online adults have used the internet to watch or download video, and 19% do so on a typical day. Three-quarters of broadband users (74%) who enjoy high-speed connections at both home and work watch or download video online.
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A Typology of Information and Communication Technology Users
5/6/2007 | Report | John Horrigan
Half of all American adults are only occasional users of modern information gadgetry, while 8% are avid participants in all that digital life has to offer
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Wikipedia users
4/24/2007 | Report | Lee Rainie Bill Tancer
36% of online American adults consult Wikipedia
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