What is the difference between content creators and curators? Further, who are the people behind the rise of photos and videos as social currency? Pew Internet set out to answer these questions in a recent project.

Currently 46 percent of Internet users post original photos and video they’ve created themselves online. Forty-one percent of respondents to their recent survey are curators, taking image and video content they find online and posting to sharing sites.

Fifty-six percent of percent identify as either a content creator or curator and 32 percent do both, according to the Photos and Videos as Social Currency Online report. Who are these people and where are they distributing image and video content?

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