This morning, the Pew Internet and American Life Project released the results of a February survey analyzing Americans' feelings about online privacy. The main takeaway is something of a paradox: The majority of us are uncomfortable with personalized search and targeted ads. At the same, time, though, we're more satisfied than ever with the performance of search engines.

Taken together, the polling shows that there is a great uneasiness about the status quo of data collection on the Internet. And yet, people like using the Internet.

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