Twitter unveiled an ambitious new design on Thursday that is intended to draw new users, keep them on the social network longer and attract more advertisers.
Central to the new look and feel are two broad changes. The service’s main pages now aim to help users understand how Twitter works, focusing on the # and @ shorthand symbols. And Twitter can now offer what it reckons to be relevant news and entertainment for a particular user, not just the stream of updates from people and brands that the user chooses to follow.
According to the Pew Internet Center, among all adult Americans who are online, 13 percent use Twitter, while more than 50 percent use Facebook. A majority of Twitter users in the United States are under the age of 35, while Facebook has a larger share of older users.