Not many people are “checking in” using services such as Foursquare and Gowalla, but over a quarter of Americans are checking out their surroundings using location-based services.
The latest research from Pew’s Internet and American Life Project found that 28 percent of American adults have used mobile or social location-based services to get recommendations such as the best-rated nearby cafe or directions from their current location.
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“Americans are not currently all that eager to share explicitly their location on social media sites, but they are taking advantage of their phones’ geolocation capabilities in other ways,” said Kathryn Zickuhr, the co-author of the report in a statement. “Smartphone owners are using their phones to get fast access to location-relevant information on-the-go.”
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