In response to growing privacy concerns on the Internet, people are increasingly monitoring their online identities. And young Internet users are the most vigilant in restricting access to personal information, according to a Pew report.

Fifty-six percent of people now use search engines to look up information on themselves, as opposed to 47 percent in 2006. The number of people searching for information on others rose by a comparable amount.

[...]

“Young adults may be more active managers of their online reputations out of necessity,” Mary Madden, senior research specialist for Pew, said. “Their use of the Internet and social media takes place at a time in life when there’s a lot of attention being paid to self-presentation.”

Read More