In an interview on Federal News Radio, Associate Director Kristen Purcell talked about the major findings from her recent report, "The Rise of Apps Culture
." She also discussed why 11% of cell owners are not sure if their phone is equipped with apps. (You can listen to the full interview here
"Some of the activities that adults tell us they're doing on their phones actually use apps, but then people tell us they're not apps users," Purcell said. "So, I think there's some real confusion among consumers about when they are and are not using apps on their phones."
With the explosion of the use of the Internet, the amount of information people could access was "chaotic," Purcell said. She said the trend now is toward "customization and filtering." In that way, apps can be very useful.
"Apps are a way people can customize content, they can filter content and they can get on their device only those things that are really meaningful to them," Purcell said.Read More