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Media Mentions

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In fact, "older" folks (those over age 32) do a lot of things online more than the young 'uns do. Older users in general don't use the Internet as an entertainment source to the same extent that younger netizens do, instead using it primarily for communication, research, and online shopping. Older users tend to use the Internet more to look up health information, for example, as well as religious information and governmental research. Generation Xers (those between 33 and 44) lead the pack in online shopping as well, with 80 percent using the Internet to buy products, compared with 71 percent of Internet users between 18 and 32. Gen Xers also lead when it comes to online banking, though Pew notes that, as Gen Y users grow older and, you know, get jobs, they will be just as likely to bank online.

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DATA POINT

7%

the percentage of online news consumers who have a favorite online news source that they say they would pay for.

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Copyright 2010

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.