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"The search box is everywhere online these days. It's built into Web browsers. It's incorporated into Web sites of all sorts. And it's a major driver of traffic and revenue for Google Inc. and the like.

So it should come as no surprise that nearly half of Internet users conduct a search on a typical day, up from about a third in 2002, the Pew Internet and American Life Project said Wednesday. Search is approaching e-mail as the most popular thing to do on the Internet; about 60 percent use e-mail on any given day.

Users with college degrees, higher incomes and broadband connections are more likely to conduct a search. So are men and younger users.

Firing off queries to search engines seems to be replacing a different kind of Internet starting point that people used to favor: making rounds of checks on previously visited, bookmarked sites.

Whether this shift is making people smarter remains to be seen, of course."


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DATA POINT

73%

of AP and NWP teachers say that they and/or their students use their cell phones in the classroom or to complete assignments

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Copyright 2013

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.