"The Pew Internet & American Life Project recently released a report, "The Strength of Internet Ties," about how the internet improves Americans' ability to sustain their social networks and the benefits when they solicit help from those networks.
Comprised of two surveys, the report found that email and the internet expand and strengthen the social ties that people maintain in the offline world. People not only socialize online, according to the surveys, but they also incorporate the internet to seek assistance from their network to help make decisions.
The report found that the internet fits seamlessly with Americans' in-person and telephone encounters, disputing concerns that heavy use of the internet may weaken social relations. People are able to maintain active contact with extensive social networks, even though many of the people in those networks are not nearby.
Pew Internet & American Life Project Director Lee Rainie provided answers to questions posed by iMedia Connection's Nanette Pietroforte about the report and its impact for marketing and advertising online."
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