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Commentary

Highlights of the Pew Internet Project’s research related to broadband. For more info, please visit our broadband adoption trend page.

(Note: This page will be updated whenever new data is available.)

Our latest survey shows that 65% of Americans have broadband connections at home. The survey was completed in December 2012.

High-speed access to the internet at home has risen steadily in recent years, and the "always on" connection typically increases the frequency with which people use the internet.

In February 2001, when about half of adults were online, only 4% of American households had broadband access.

Broadband and dial up adoption

70% of whites and roughly half of African Americans (53%) and Hispanics (49%) have high-speed internet access at home, according to the data collected this past winter.

In 2009 65% of whites and 46% of African-Americans were broadband users (a 19-point gap); In 2010 67% of whites and 56% of African-Americans were broadband users (an 11-point gap). See http://www.pewinternet.org/Reports/2010/Home-Broadband-2010.aspx.

In contrast to the population as a whole, broadband adoption among African-Americans grew significantly between 2009 and 2010.

Men (65%) are just as likely as women (66%) to have home broadband.

Broadband demographics

Having broadband strongly affects how one uses the internet. Back in 2002 we found that dial-up users take part in an average of 3 online activities per day, while broadband users take part in 7.

In 2010, we found that one-third of broadband users subscribe to a premium service, and the average broadband subscriber pays $41.18 per month for service (see http://pewinternet.org/Reports/2010/Home-Broadband-2010/Part-1/One-third-of-broadband-users-subscribe-to-a-premium-service.aspx)

Expanding affordable high-speed broadband service is generally seen as a low government priority.

  • One in ten Americans (11%) say that it should be a “top priority” while three in ten (30%) feel that it is “important, but a lower priority”. One quarter each say that federal promotion of broadband expansion is “not too important” (27%) or “should not be done” (26%).

Reasons people do not have broadband at home

In a recent survey we found that roughly one in five American adults (18%) does not use the internet. Those least likely to have Internet access:

  • Senior citizens
  • Those who prefer to take our interviews in Spanish rather than English
  • Adults with less than a high school education
  • Those living in households earning less than $30,000 per year

Among adults who do not use the internet, almost half have told us that the main reason they don’t go online is because they don’t think the internet is relevant to them.



Want more Pew Internet info on broadband? Check out these greatest hits, from our archives:

Internet, broadband, and cell phone statistics

Stimulating Broadband: If Obama builds it, will they log on?

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DATA POINT

68%

of cell owners receive unwanted sales or marketing calls at one time or another. And 25% of cell owners encounter this problem at least a few times a week or more frequently.

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Copyright 2013

The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trust.