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March 20, 2018
The Science People See on Social Media
Example of a Facebook post with a health tip
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Example of a Facebook post with a health tip
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Report Materials
Complete Report PDF
Appendix: Detailed tables
Full Report
The Science People See on Social Media
Report Infographics
Science-related Facebook pages draw millions of followers, but only about three-in-ten posts feature new scientific discoveries
These 30 science-related Facebook pages each have 3 million to 44 million followers as of 2017
About three-in-ten posts across top science-related Facebook pages feature new scientific discoveries
Science-related Facebook pages increased volume of posts in the past few years
The volume of posts on science-related Facebook pages varies, with more from multiplatform pages on average
Some science-related accounts are more active on Twitter than Facebook
Example of a Facebook post with a health tip
Example of a health-related Facebook post with a beauty tip
Facebook-primary pages: Most pages concentrate on just a few science topics
Multiplatform pages: Most pages concentrate on just a few science topics
Major stories receive little attention on both types of Facebook pages
Most of these science-related Facebook pages feature content they produce; a few aggregate information from other sources
Example of a Facebook post about a new scientific discovery
Example of a ‘news you can use’ Facebook post about food and nutrition
Example of a Facebook video promotion for a TV show
Common frames for posts on science-related Facebook-primary pages
Common frames for posts on science-related multiplatform pages
The share of posts linking to research from other organizations varies widely
Intercoder testing results
Facebook posts about science research funding garnered high user engagement, followed by posts with visuals
Posts about news you can use and new discoveries are common, yet other types of frames average more interactions
Posts about news you can use and new discoveries are common, yet other types of frames average more interactions
A highly engaging Facebook post on a science-related multiplatform page
A highly engaging post on a science-related Facebook-primary page
Copyright 2019 Pew Research Center
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