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August 12, 2016
Social Media Conversations About Race
PI_2016.08.15_race-and-social-media_M-01
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Social Media Conversations About Race
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Two-thirds of black social media users say that most or some of the posts they see on social media are about race
Six-in-ten race-related tweets were tied to current events
Black social media users are much more likely than whites to see posts about race
Roughly three-in-ten black social media users say most or some of what they post pertains to race
Black social media users – regardless of how often they talk about race in their everyday lives – are more likely to see and share race-related content
Ten most active days on Twitter discussing race from Jan. 1, 2015 to March 31, 2016
Tweets about race increase around major events
Six-in-ten race-related tweets were tied to current events
From July 12, 2013, to March 31, 2016, #BlackLivesMatter was used eight times as often as #AllLivesMatter
Tweets using the hashtag #BlackLivesMatter supported the movement by more than three-to-one margin
Tweets including the hashtag #AllLivesMatter were nearly evenly split between support and opposition
Major recent events bring #BlackLivesMatter back to the forefront as the tone shifts overnight
Tone of Twitter around #BlackLivesMatter shifts after Dallas shooting
Post-Dallas shooting of police officers, majority of #BlueLivesMatter tweets show support
PI_2016.08.15_race-and-social-media_M-01
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