December 29, 2015

Topline: Sharing personal information with companies

  • Survey conducted online between Jan. 27 – Feb. 16, 2015.
  • Total N=461 adults, ages 18 and older.
  • Margin of error for all adults is +/- 5.8 percentage points
  • For more details about GfK KnowledgePanel and the Privacy Panel used in this survey, see here.

[Randomize order of item a-d inserts]

 Among all adults [n=461]

Q3 In the course of making decisions about what personal information to share with various companies, at any point in the last month have you felt any of the following things?

First at any point, have you felt…

Yes No Refused
a.    Discouraged with the amount of effort needed to understand what would be done with your data 35 61 5
Next at any point, have you felt… …
b.    Confused by the information provided in a privacy policy 38 59 3
Next at any point, have you felt… …
c.    Confident that you understood what would be done with your data 50 47 3
Next at any point, have you felt… …
d.    Impatient because you wanted to learn more but needed to make a decision right away 29 68 3

[Medium textbox]

Among all adults [n=461]

Q4 Could you please give us an example of a recent time where you considered whether or not to share information about yourself in return for something. What did you decide and why? [OPEN-END]

OPEN-END RESPONSES NOT SHOWN