January 9, 2015

Social Media Update 2014

Survey Methodology

The PSRAI September 2014 Omnibus Weeks 2 and 3 obtained telephone interviews with a nationally representative sample of 2,003 adults living in the continental United States. Telephone interviews were conducted by landline (1,002) and cell phone (1,001, including 594 without a landline phone). The survey was conducted by Princeton Survey Research Associates International (PSRAI). Interviews were done in English and Spanish by Princeton Data Source from September 11 to 14, 2014 and September 18 to 21, 2014. Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is ± 2.5 percentage points.