June 30, 2014

Who Uses Libraries and Who Doesn’t: A Special Typology

Today, Lee Rainie, director of the Pew Research Center’s Internet Project, is speaking at the American Library Association’s Annual Conference in Las Vegas. He’ll describe the Project’s new study about the different kinds of library users and non-users, based on research that uses segmentation models to show how technology, community orientation, and library activities affect the way people use libraries. The research also shows the variety of reasons why people do not use libraries. He will explore the implications of this work for library leaders as they explore new services and for the library community as it does advocacy. His slides are available here: