November 2, 2012

Online Political Videos and Campaign 2012

Methodology

About this Study

October 2012 Omnibus Week 2

Prepared by Princeton Survey Research Associates International

October 2012

The PSRAI October 2012 Omnibus Week 2 obtained telephone interviews with a nationally representative sample of 1,006 adults living in the continental United States. Telephone interviews were conducted by landline (605) and cell phone (401, including 197 without a landline phone). The survey was conducted by Princeton Survey Research Associates International (PSRAI). Interviews were done in English by Princeton Data Source from October 12 to 14, 2012. Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is ± 3.7 percentage points.

Cite this publication: Aaron Smith and Maeve Duggan. “Online Political Videos and Campaign 2012.” Pew Research Center, Washington, D.C. (November 2, 2012) http://www.pewinternet.org/2012/11/02/online-political-videos-and-campaign-2012/, accessed on July 22, 2014.