September 13, 2012

Photos and Videos as Social Currency Online

Methodology

August 2012 Omnibus Week 1

Prepared by Princeton Survey Research Associates International

August 2012

The PSRAI August 2012 Omnibus Week 1 obtained telephone interviews with a nationally representative sample of 1,005 adults living in the continental United States. Telephone interviews were conducted by landline (600) and cell phone (405, including 196 without a landline phone). The survey was conducted by Princeton Survey Research Associates International (PSRAI). Interviews were done in English by Princeton Data Source from August 2-5, 2012. Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is ± 3.7 percentage points.