January 30, 2012

The rise of in-store mobile commerce

Methodology

The PSRAI January 2012 Omnibus Week 1 obtained telephone interviews with a nationally representative sample of 1,000 adults living in the continental United States. Telephone interviews were conducted by landline (600) and cell phone (400, including 184 without a landline phone). The survey was conducted by Princeton Survey Research Associates International (PSRAI). Interviews were done in English by Princeton Data Source from January 5-8, 2012. Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is ± 3.9 percentage points.

Cite this publication: Aaron Smith. “The rise of in-store mobile commerce.” Pew Research Center, Washington, D.C. (January 30, 2012) http://www.pewinternet.org/2012/01/30/the-rise-of-in-store-mobile-commerce/, accessed on July 23, 2014.