June 27, 2010

Four or More: The New Demographic

Trends in social media and cloud computing are often examined through the lens of younger users and broadband users, who have consistently been more actively engaged online when compared with other groups.

This presentation highlights new research on teens, young adults and social media use while also identifying a new leading edge group that deserves the same attention: those who own four or more internet-connected devices.

Those interested in how a future of “internet everywhere” might look should get to know this exceptionally connected early adopter group.