April 9, 2010

Connected Organizations: The Migration to Serving Multi-audiences through Multi-ways using Multi-strategies

The internet and cell phones have changed the way that people relate to organizations and participate in communities. Lee describes the latest research from the Pew Research Center’s Internet & American Life Project about how people use digital technologies to gather, share, and create information. He covers how this new media ecology offers organizations fresh opportunities to recruit, mobilize, and interact with those who share their passions and professional interests.