FCC: Broadband Adoption and Use in America
A new report released today by John B. Horrigan, formerly of Pew Internet and now at the Federal Communications Commission, finds that 78% of adults in the U.S. are internet users and 65% of adults have home broadband access.
Adults who do not have broadband at home fall into four categories:
Digitally Distant: 10% of the general population. Median age is 63. Half say that the internet is not relevant to their lives or they lack the digital literacy to adopt broadband.
Digital Hopefuls: 8% of the general population. Low-income, heavily Hispanic and African American. Likely to say they want to go online, but lack the resources.
Digitally Uncomfortable: 7% of the general population. Likely to own a computer, but lack skills and interest in taking advantage of all the internet has to offer.
Near Converts: 10% of the general population. Median age is 45. Cost is the biggest barrier to having broadband at home.
These findings are in line with Pew Internet’s previous work, including:
The Mobile Difference (technology user types)
Stimulating Broadband: If Obama builds it, will they log on?