July 22, 2009

Wireless Internet Use

Internet access on the handheld

Overview

Using a cell phone or a Smartphone to get online unfolds differently for Americans than it does for laptops. More people have a handheld device than have laptops, but fewer have accessed the internet with it. This gap is not entirely behavioral. Not all cell phones may be equipped to get online and not every user may be in reasonable proximity to a network that allows access. Still, when defining online access on a handheld as those who have used email, sent or received instant messages, or accessed the internet for information, some 32% of cell or Smartphone users have accessed the internet on their device.

Our April 2009 survey also asked respondents if “yesterday” (i.e., the day before they answered our survey) they engaged in the activities that constitute online use. Analysis of those activities shows that 23% of cell users went online on the typical day. That contrasts with 64% of laptop users who did this. Representing these figures as a share of all adults shows that:

  • 19% of adults access the internet on the typical day with a cell or smartphone;
  • 31% of laptop users access the internet wirelessly at least once a day.

The demographic look of handheld internet users differs in certain respects than that of laptop users. With an average of 32% of all adults having ever gone online with a handheld as a baseline:

  • 53% of those between the ages of 18 and 29 have used the internet on a handheld device.
  • 48% of African Americans have used the internet on a handheld device.
  • 47% of English-speaking Hispanics have gone online using a handheld device.
  • 39% of college graduates have gone online with a handheld device.
  • 28% of white Americans have gone online with a handheld device.2

Trends

Comparing the April survey to a similar survey in 2007, there were strong increases in the incidence of people accessing the internet with their handheld devices. For our purposes, the means using a cell phone or other connected gadget to share email, exchange instant messages, or access the net for information. Among cell phone users:

  • In 2007, 14% accessed the internet on a handheld on the typical day and 32% had ever used the internet on their handheld.
  • In 2009, 23% accessed the internet on a handheld on the typical day and 38% had ever used the internet on their handheld.

Use of internet on a mobile device

The rate at which Americans went online with their handheld on the typical day increased by 73% in the sixteen months between the 2007 and 2009 surveys. The measure for “ever having used the internet on a handheld” increased by 33% in that time frame.

How often and from where people use the handheld to get online

As noted, 38% of people (or 32% of all adults) with cell phones or other handheld devices have used them to go online – meaning they have used handhelds for emailing, IM-ing, or simply accessing the web for information. The last group – the 25% who have used their handheld to access the internet for information – received follow-up questions on how often they do this and from where. Here is how the 25% of handheld information seekers responded:

  • 24% use their handheld several times a day to access the internet;
  • 12% do this once a day;
  • 10% between three and five days a week;
  • 15% one or two days a week;
  • 12% very few weeks;
  • 14% less often;
  • 13% never.

Unlike laptop users, who do the bulk of their wireless internet surfing at home, handheld users are most often away from home when access the internet on that device.

  • 41% of handheld internet users do most of this activity from some place other than home or work;
  • 22% do this mostly from home;
  • 16% do this, for the most part, from some combination of home, work, or elsewhere;
  • 10% do this mostly from work.

Differences in use across racial and ethnic categories

With respect to internet use on a handheld device, there are clear differences across racial categories. It is important to note that, for Hispanics, the data represent English-speaking Hispanics only, as the survey did not provide a Spanish language option.

Going online with a handheld by race

The figures look as follows when represented as percent of all respondents in each group.

Going online with a handheld

The growth in use of the internet on the handheld for African Americans is striking, particularly when focusing on the frequency of doing this on the typical day. Recall that handheld internet use on the average day grew by 73% for the general population from the end of 2007 to the beginning of 2009. For African Americans, growth was twice the rate of whites – from 12% to 29% – or a growth rate of 141%.

Handheld online users and the overall internet penetration rate

The fact that non-internet users report going online with a handheld doesn’t seem to make sense. Why didn’t these individuals respond affirmatively when asked in the survey whether they use the internet or use email “at least occasionally”? There are two possible reasons. First, the survey’s questions on internet use follow one on computer use, and this may encourage respondents to think of online access as computer based, with the cell phone not as an option that comes to mind. Second, non-users may not use the handheld for online access with enough frequency to qualify as “at least occasionally.”

Including handheld internet users as online users has only a small impact on the overall measure of internet use. The survey shows that 79% of adults are internet users when asked the baseline questions of whether they use the internet or email at least occasionally. When handheld internet users who say “no” to the questions about at least occasional internet use are added, the internet penetration figure rises to 80%.

For African Americans, however, the impact is greater. When handheld online users are included, internet penetration for African Americans is 71%, compared to 67% when they are not.

  1. See the appendix for more detailed demographic information on those who use the internet wirelessly on their cell or Smartphone.