June 27, 2007

Cyberbullying

Methodology

This report draws on two main research project methodologies – a telephone survey of teens and parents, and a series of focus group discussions with teens. The Parents & Teens 2006 Survey sponsored by the Pew Internet and American Life Project obtained telephone interviews with a nationally representative call-back sample of 935 teens age 12 to 17 years-old and their parents living in continental United States telephone households. The telephone sample was pulled from previous Pew Internet Project surveys fielded in 2004, 2005, and 2006. Households with a child age 18 or younger were called back and screened to find 12- to 17-year-olds. The survey was conducted by Princeton Survey Research Associates International. The interviews were done in English by Princeton Data Source, LLC, from October 23 to November 19, 2006.  Statistical results are weighted to correct known demographic discrepancies.  The margin of sampling error for the complete set of weighted data is ±3.7%. The response rate for the full survey is 46% of the previously interviewed households.

A total of 7 focus groups were conducted with youth in June 2006. Three of the groups were conducted in an East Coast city and three were conducted in a Midwestern city. One focus group was conducted online, with high schoolers and a mix of boys and girls. The other six groups were single gender, and interviewed 7th and 8th graders, 9th and 10th graders and 11th and 12th graders, one each of boys and girls for each grade group.