October 17, 2005

The Future of the Internet as Baby Boomers Age

In ten years, the Baby Boomers will age into the 65+ demographic and change everything about the “wired senior” group. Many boomers are, as usual, embracing new things and not letting go. Their online behavior is more like internet users in their 30s than like users in their 60s. However, the majority of Americans currently over age 65 are not only non-users, they have never been online and probably know few people who use the internet. The percentage may shrink, as more of the “oldest old” die, but a great many offline Americans may be with us for years to come, so we should pay as much attention to them as we pay to the “silver tsunami” of boomers.