September 24, 2005

Broadband Adoption at Home: Growing but Slowing

This presentation shows recent trends in home broadband adoption and shows why the growth rates of the recent past are not likely to continue. The pool of remaining dial-up users are older, lower income, and less engaged with the internet than dial-up users of the recent past. This makes them less likely switchers to broadband than dial-up users of 2002, when broadband adoption first began to grow quickly.