August 12, 2004

California Screamin’

55% of adult Internet users – or 34% of all American adults – have a high-speed connection at home or at work. Home broadband adoption has spiked 60% in the past year. (See ”Broadband Penetration on the Upswing”)

Although only 4% of people who made the switch to broadband at home cited entertainment as the primary motivation, they may change their minds after seeing what Discovery.com is doing these days in their dedicated broadband section. My favorite was a ride in the front seat of a rollercoaster called California Screamin’. Sure, I’m stuck at my desk today, but for a couple minutes I was vicariously lurching and leaning in Disneyland.