January 11, 2004

Cable and Internet Loom Large in Fragmented Political News Universe

Questionnaire

Sources of Campaign Information: Demographics

Topline is available at the end of the original report PDF, available at: PIP_Political_Info_Jan04.pdf

Sources of Campaign Information

Sources of Campaign information: National coverage Sources of Campaign information: Local

Question: Now I’d like to ask you about some specific ways in which you might be getting news about the presidential campaign. For each item that I read, please tell me how often, if ever, you LEARN SOMETHING about the PRESIDENTIAL CAMPAIGN or the CANDIDATES from this source.

Sources of Campaign information: Cable Sources of Campaign information: C-Span

Question: Now I’d like to ask you about some specific ways in which you might be getting news about the presidential campaign. For each item that I read, please tell me how often, if ever, you LEARN SOMETHING about the PRESIDENTIAL CAMPAIGN or the CANDIDATES from this source.

Sources of Campaign information: Daily Newspaper Sources of Campaign information: News Magazines

Question: How often, if ever, do you learn something about the PRESIDENTIAL CAMPAIGN or the CANDIDATES from (ITEM) — regularly, sometimes, hardly ever, or never?

Sources of Campaign information: The Internet Sources of Campaign information: Websites

Question: Now I’d like to ask you about some specific ways in which you might be getting news about the presidential campaign. For each item that I read, please tell me how often, if ever, you LEARN SOMETHING about the PRESIDENTIAL CAMPAIGN or the CANDIDATES from this source.

Sources of campaign information: Jim Lehrer Sources of campaign information: NPR

Question: Now I’d like to ask you about some specific ways in which you might be getting news about the presidential campaign. For each item that I read, please tell me how often, if ever, you LEARN SOMETHING about the PRESIDENTIAL CAMPAIGN or the CANDIDATES from this source.

Sources of campaign information: Comedy shows Sources of campaign information: Late Night TV

Question: Now I’d like to ask you about some specific ways in which you might be getting news about the presidential campaign. For each item that I read, please tell me how often, if ever, you LEARN SOMETHING about the PRESIDENTIAL CAMPAIGN or the CANDIDATES from this source.